At KyZethX House, every creation belongs to the Ethos Universe—a world designed to be read, worn, heard, and remembered. Through luxury fragrance, literature, original music, and reflective experiences, we unite scent, sound, story, and meaning.
KyZethX House is an independent fragrance and storytelling house where creativity becomes an experience. Every creation explores love, courage, purpose, freedom, transformation, and what it means to become more fully yourself.
The KyZethX fragrance collection transforms emotional states into scent. Ethos of Love embodies presence, Reborn represents transformation, Controlled Chaos channels disciplined power, and Never Fold expresses resilience and loyalty to self.
Every story has a rhythm, and every memory carries a melody. KyZethX music extends the Ethos Universe beyond the written page and fragrance bottle, allowing each chapter to be heard as well as felt.
Under Tokyo Lights is the musical expression of the Ethos Universe. Through original songs including Already Here, Interlinked, and Each Other’s Light, the album gives sound to connection, becoming, memory, and presence.
Return to Self explores solitude, discipline, brotherhood, growth, and the journey back to inner stability. It is an invitation to remain connected to others without abandoning the person you are becoming.
KyZethX is the creative identity of Kyle Franchi, a Cuban-born author, creator, engineer, veteran, and
leadership professional whose work explores the intersection of love, purpose, freedom, identity,
memory, and human transformation.
Born and raised in Havana, Cuba, Kyle studied Nuclear Engineering at the University of Havana, graduating
with honors before beginning a life that would repeatedly ask him to rebuild, adapt, and discover who he was becoming. After immigrating to the United States, his journey expanded through military service in the U.S. Navy, aviation, leadership development, travel, entrepreneurship, and years spent developing people and teams.
Those experiences became part of the foundation for KyZethX-not simply a pen name, but a
multidisciplinary creative identity through which storytelling, philosophy, fragrance, music, and design
intersect.
His debut book, Ethos of Love, is Book I of The Ethos Universe, a series examining the principles that
shape a meaningful human life. Drawing from lived experience while transforming it through literary
storytelling, the book explores loss, connection, uncertainty, presence, and the courage to love without
demanding guarantees from the future.
Permanence is not the measure of significance.
Through KyZethX House, Kyle is building a creative world in which stories are not limited to pages-they
can be read, heard, worn, remembered, and experienced.
